Match Point?

first_imgWhich manufactured consumer product has the deepest market penetration in rural India? Matches, says Richard Woodbridge, of the Institute for Financial Management and Research, in Chennai: “97% of rural households purchase matches on a monthly basis.”Matches, he says, “have probably the most pervasive distribution network of any manufactured consumer product in India; they find their way to every village and nearly every household, regardless of how remote or how poor.” Related Itemslast_img

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