Nova: Similar to putting together a balanced financial portfolio, selecting products that align with your aims and means is key. Users have begun to figure out which modes of interaction and storytelling appeal to them most. That includes identifying preferences for how they’d like to interact with the institutional accounts they follow. Social 2.0 will hopefully be about audiences and publishers capitalizing on the due diligence and takeaways produced in phase one. With any luck, the anticipated refocus will also allow for the plethora of clever yet niche social platforms to increase in usage and prominence.FOLIO: What has become most important in New York Magazine’s social media strategy—follower volume or interaction?Nova: Follower numbers are important, but they are only one part of the equation we use to evaluate the strength of our program. We view traffic and engagement as coexisting primary goals, with follower growth closely behind. It’s also critical to make sure that we’re not just recreating the nymag.com reader experience on social. We want to enhance it, and offer exclusive content that serves, in part, to validate our fans’ commitment to following us on social.FOLIO: What’s next for your social strategy development?Nova: Over the past year, we’ve collaborated with our integrated marketing and ad sales teams to create several dynamic social media activations for our clients. We’ll maintain our focus on that area, as well as on conversion and driving more loyal site visitors via our social channels to cultivate brand ambassadors. Important too is that our writers and editors continue to make notable contributions to the social space.If you’re looking to better understand how your brands can thrive in a converged media landscape, register now for FOLIO: and min’s MediaNext event on October 28-30. Social media has become the key source of referral traffic for media companies and content creators are constantly leveraging their presence on various platforms to invigorate their brands and enhance their communities. Here, Adriana Nova, associate director of social media for New York Magazine, and noted speaker at FOLIO:’s MediaNext event, October 28 to 30 in New York, talks about her strategy for engaging and interacting with a changing social audience.FOLIO Magazine: How do you see social media engagement evolving?Adrianna Nova: I think we’ll see both audiences and publishers hone their instincts for and approaches to pairing the right content with the right platforms. The first wave of the social gold rush was about optics, i.e. to see and be seen on as many platforms as possible to make the point that you were present whether it made sense or not. By now, savvy users and companies have discerned that staking a claim is only part of the equation. If you’re not involved in the conversation in a way that is meaningful and relevant it needlessly saps energy and ROI. Loss leaders in social aren’t generally sustainable, since maintaining an effective social presence takes significant time and resources.FOLIO: Is the social audience changing the way it interacts with different kinds of content?
Comments 16 Star Wars Episode 9: The Rise of Skywalker trailer tees… That’s a joke, right?— rick (@ricktimmerman88) April 12, 2019 And the actor jumped right in with guesses as to which member of his fictional family the title is referring to.”Is that Skywalker KYLO? LEIA? ANAKIN? LUKE?” he wrote. “A previously unknown SKYWALKER? Is REY a Skywalker?”Star Wars: The Rise of Skywalker (really!) opens Dec. 19 in the UK and Australia, and Dec. 20 in the US. Skywalker is the new Jedi Order. Rey starts it, maybe with Kylo.— Unite or Die #TTP (@shadowdragontwt) April 12, 2019 TV and Movies Also, doesn’t the new title just scream spoiler? In one of two ways, apparently. With Rey all over the trailer and the words THE RISE OF SKYWALKER emblazoned on the screen, are we just all admitting now that we know she’s obviously a Skywalker relation, whether Luke’s kid or not? Let’s hope that’s just too obvious. So on the other hand, is Kylo Ren, whose mother Leia was a Skywalker, the family member on the rise?Some fans liked it, with writer Kris Tapley putting it solidly in the middle of a title ranking, above the 1977 original and below The Phantom Menace. Not everyone was on board with the title.”Which Star Wars isn’t the rise of Skywalker …. he rose 10x already,” noted one Twitter user. Tapley also has thoughts about the title’s meaning, writing, “I think there’s zero chance that title refers to Rey.” No, it’s not an adult-film parody title, or a coffee table book about George Lucas’ movie ranch. Episode 9, the next Star Wars movie, is really called Star Wars: The Rise of Skywalker. it’s called the rise of skywalker because anakin raises from the dead to drop-kick kylo into a sun— moms against dio brando (@C0REZI) April 12, 2019 77 Photos More Rise of Skywalker 2:04 Star Wars star Mark Hamill, who played O.G. Skywalker Luke, weighed in about the new title Friday, nothing that it wasn’t his suggestion: Episode IX: A Bunch More Stuff Happens. Some fans had theories about what was rising, and who, and why.”Skywalker is the new Jedi Order. Rey starts it, maybe with Kylo,” wrote one Twitter user. Awful. Is this real?— David Bernardi (@david_bernardi) April 12, 2019 Originally published April 12. Ranking Star Wars episode titles! (TITLES)1. The Phantom Menace2. The Empire Strikes Back3. Return of the Jedi4. Attack of the Clones5. The Rise of Skywalker6. The Force Awakens7. A New Hope8. The Last Jedi9. Revenge of the Sith— Kris Tapley (@kristapley) April 12, 2019 The fact that Palpatine was laughing at the end of the trailer and Episode IX is titled The Rise of Skywalker… it’s so f-ing blatant you guys. Ben is going to finally make things right and heal the wounds in his family line. #bendemption #episodeix #theriseofskywalker— raven-maiden (@raven_maiden3) April 12, 2019 Which Star Wars isn’t the rise of Skywalker …. he rose 10x already— jaime xumi 🔦 (@jaimelasticity) April 12, 2019 It’s not #EpisodeIXFromHisNap or even my suggestion: #EpisodeIXABunchMoreStuffHappens- It’#EpisodeIXTheRiseOfSkywalker! It’s time for the 8 months of speculation to begin. Is that Skywalker KYLO? LEIA? ANAKIN? LUKE? A previously unknown SKYWALKER? Is REY a Skywalker? #CoolTitle👍 https://t.co/avfffLvC1z— Mark Hamill (@HamillHimself) April 12, 2019 The title ‘The Rise of Skywalker’ has got everyone thinking of Rey, maybe J.J. is retconning what Rian did with Rey’s lineage. No, no, no.I think the Skywalker title is referring to Kylo. Maybe he will have a redemption arc in this story. Fight to defeat Palpatine. pic.twitter.com/4JOefF1j5L— terrellegrahamreviews.com (@TerrelleGraham) April 12, 2019 Tags Don’t get too excited. The Palpatine cackle at the end of the #EpisodeIX trailer is just Kylo Ren’s ringtone.— Charles Soule (@CharlesSoule) April 12, 2019 I think there’s zero chance that title refers to Rey.— Kris Tapley (@kristapley) April 12, 2019 I’m confused, I thought one of the goals of this new trilogy was to end the Skywalker saga, then again The Rise of the Dark Knight was the end of the Batman trilogy so there’s that— Pozzible Movies (@Pozzible_movies) April 12, 2019 Confused by title. pic.twitter.com/w6KI1ylrlg— 6reg (@Darthgreg78) April 12, 2019 Rise of Skywalker sees Emperor Palpatine rise again Meet new Star Wars character Jannah Share your voice Either Rey is a Skywalker or Ren is gonna rule the galaxy.— Auswald (@groovyspaceP) April 12, 2019 Some fans were more interested in a familiar laugh from the new teaser trailer. Hello, Emperor Palpatine, welcome back. Maybe the title should’ve been, “The Rise/Return/Revenge/Whatever of Palpatine.” Now playing: Watch this: 2019 movies to geek out over We finally got the title Friday morning at Star Wars Celebration Chicago, and yes, these things take time to get used to. But I can’t be the only Star Wars watcher who thinks it’s about as appealing as the Sarlacc.I’ve said it before: I was rooting for Star Wars: A New Order. That worked on every level. Short, appealing, direct and a nice throwback to the 1977 original Star Wars film, which I saw in theaters when it was just called Star Wars but was later dubbed A New Hope. Star Wars, Skywalker, Palpatine, #EpisodeIX, #TheRiseOfSkywalker pic.twitter.com/eMb9YlDWj9— Leugim🌺🌸 (@Leugim_3) April 12, 2019 Star Wars
ProcessorSamsung Exynos 7884 octa-core After launching three Galaxy A series- A50, A30 and A10 in March, World’s leading smartphone-maker Samsung is bringing a new A20 model in India.Like the previous models, the Galaxy A20 shares some of the features particularly the design language. It boasts massive 6.4-inch super AMOLED Infinity-V display, which is very rare for a mid-range phone in the mid-range class of phones. Though the resolution is HD+ (720×1560), OLED-made screen will offer an enriching viewing experience with true black. Samsung Galaxy A20 launched in IndiaSamsung India Media KitThe Galaxy A20 comes with Samsung’s proprietary Exynos 7884 octa-core back by Android OS with 3GB RAM, 32GB storage (expandable up to 512GB via microSD) and a 4,000mAh battery with fast charging capability via Type C charger. The retail package houses 15W fast charger.As far as the photography hardware is concerned, the new Samsung phone boasts 13MP+5MP dual camera with LED flash on the back and an 8MP front snapper on the front.The new Galaxy A20 will go on sale on Samsung e-store, Samsung Opera House (Bengaluru), authorised e-commerce sites and retail chains across India from April 8 onward for Rs 12,490. It will be available vivid colour options such as Red, Blue and Black. Samsung Galaxy A20 go on sale on April 8 onwardSamsung India Media KitSamsung Galaxy A20 vs competition:Considering the price and its specifications, Samsung Galaxy A20 will be competing with Xiaomi Redmi Note 7 series, Honor 10 Lite and Asus Zenfone Max Pro M2, among others.Key specifications of Samsung Galaxy A20:ModelModelGalaxy A20Galaxy A20ModelDisplayGalaxy A206.4-inch HD+ (1560x720p) super AMOLED Infinity-V screenModelOSGalaxy A20Android OSModelProcessorGalaxy A20Samsung Exynos 7884 octa-coreModelRAMGalaxy A203GBModelStorageGalaxy A2032GB, expandable up to 512GBModelCameraGalaxy A20Main: 13MP FF (F1.9) + 5MP FF (F2.2) with LED flashFront: 8MP FF (F2.0 aperture)ModelBatteryGalaxy A204,000mAh with 15W fast charging via USB Type C chargerModelNetworkGalaxy A204G-LTEModelAdd-onsGalaxy A20Bluetooth, Wi-Fi, rear fingerprint sensor,ModelColoursGalaxy A20Red/Blue/BlackModelPriceGalaxy A20Rs 12,490 Network4G-LTE ModelGalaxy A20 Display6.4-inch HD+ (1560x720p) super AMOLED Infinity-V screen RAM3GB OSAndroid OS Close Add-onsBluetooth, Wi-Fi, rear fingerprint sensor, Apple and Samsung Finally Reach A Truce PriceRs 12,490 Storage32GB, expandable up to 512GB Battery4,000mAh with 15W fast charging via USB Type C charger CameraMain: 13MP FF (F1.9) + 5MP FF (F2.2) with LED flashFront: 8MP FF (F2.0 aperture) ColoursRed/Blue/Black