ShangriLa Hotels and Resorts has announced the la

first_imgShangri-La Hotels and Resorts has announced the launch of The Table by Golden Circle, a new food and beverage loyalty programme that offers unparalleled benefits to members who dine at Shangri-La properties both on the road and nearer to home.The dining programme is the latest initiative in the ongoing transformation of Golden Circle, which has rolled out industry-leading member benefits, new partnerships, exclusive offers and Golden Circle Event Planner Rewards during its nine-month Loyalty Is anniversary campaign.The Hong Kong-based hotel group, which operates 98 properties and over 500 restaurants and bars worldwide, commissioned consumer research in developing The Table – surveying Golden Circle members, hotel guests and local residents on their attitudes towards dining, restaurant preferences and loyalty.“Our consumer research reaffirmed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points. Loyalty programmes must adapt to this trend and become increasingly more experiential,” said Shangri-La’s Chief Marketing Officer Steven Taylor. “Through ‘The Table’s’ unmatched rewards, we are giving guests greater access to culinary experiences worth savouring. And the more they dine with us, the better these experiences get.”The Table is fully integrated with Shangri-La’s award-winning Golden Circle loyalty programme and recognises members through achievable redemptions and access to signature food experiences, exclusive events, unique surprises and special offers. Among the differentiators that set Shangri-La’s dining loyalty programme apart from others are:More Rewards: Members can now earn Golden Circle Award Points by dining and drinking at the more than 500 restaurants and bars found in Shangri-La, Hotel Jen, Kerry and Traders properties globally when they are non-staying guests.Instant Indulgence: Instant Dining Rewards allows members to earn and redeem Golden Circle award points on the spot – no pre-planning or vouchers required.Elite Rewards: Jade and Diamond level members receive bonus earnings and more value on redemptions for dining transactions.Sweeter Deals: Members receive Golden Circle Award Points on all qualifying transactions, including discounts.Shangri-La invites guests to “Feed Your Mood” Hotel dining is often portrayed as being uniform, with one perspective, one approach and one product. The Table’s innovative mobile-friendly digital platform challenges that notion with dynamic content showcasing the exciting range of culinary experiences available at Shangri-La properties. In addition, it caters to how consumers approach dining today. Guests searching for restaurants and bars will find options categorised under five moods – elegant, intimate, upbeat, chill and adventurous – or by curated experiences, local offers and member benefits.The site gives members access to special offers and features immersive stories and videos which spotlight the artisans behind the food and drink that ends up on guest tables. The platform also highlights signature dish recipes and seasonal menus as well as The Table’s Instagram account, @TheTable, which visually captures the essence of Shangri-La culinary journeys.“Incredible dining and drink experiences at our hotels play a large part in creating memorable moments for guests,” said Shangri-La Vice President for Partner and Loyalty Marketing Wee Kee Ng. “By elevating Golden Circle benefits and introducing moments of surprises via one platform, ‘The Table’ brings instant guest recognition and rewards to life.” Shangri-La’s Boracay Resort & Spa Shangri-La Hotel, Yangzhoulast_img read more

Top 10 Sales Management Tips of 2011

first_imgEarlier this week, we kicked off our end-of-year content-palooza with our Top 10 Recruiting Tips of 2011. Now, before the week closes out, it’s time to turn our attention to sales.Here are some of our top posts for sales managers and teams from the past year, covering topics like team compensation, lead generation, and more.#1. Dos and Don’ts for Startup Sales TeamsBuilding a high-functioning sales team is no easy task, especially for startup companies eying expansion. In this podcast, Marketing Associate Brendan Cournoyer chats with sales strategist Colleen Francis about some of the common missteps many young sales organizations make – and how to avoid them.#2. Why Enforcing Metrics DOESN’T Equal MicromanagingNo one wants to be called a “micromanager”, but as Sales and Marketing Associate Devon McDonald writes, sales managers that are too cautious are bound to see their key metrics suffer.#3. Taking the Guesswork Out of Sales Team CompensationSales compensation can be tricky – so why not simplify it? In this post, Managing Director Brian Zimmerman explains why the more you can leverage compensation to results at the expansion stage, the better off you’ll be in the long term.#4. Are Your Sales Reps Bleeding Your Leads Dry?Have you ever provided your reps with leads on Monday, only to have them say they need more by week’s end? Devon McDonald says that if this is happening too often, it’s likely your team is throwing away money on underutilized leads.#5. 3 Common Breakdowns in the Expansion Stage Sales ProcessFace it, when it comes to managing a sales teams, things will go wrong from time to time. Brian Zimmerman describes the three breakdowns that occur most often, with tips on how to fix them.#6. The Pitfalls of Building an Inside Sales TeamBrian Zimmerman, Devon McDonald, and The Bridge Group’s Trish Bertuzzi discuss the key considerations for putting together a killer inside sales team in this roundtable podcast conversation.#7. Is Your Lead Generation Program Out of Whack?Without commitment from all levels of the company, a lead generation program is bound to implode. In this post, Brian Zimmerman lists the three major lead gen pitfalls that every manager should be aware of.#8. When Hiring for Sales, Two is Better than OneFor early stage companies, recruiting and training one new sales rep is challenge enough. So why would you want to double it? Devon McDonald offers four reasons why hiring two reps at a time is the best idea in this post.#9. How to Make Sales and Marketing Friction-FreeIt’s no secret that sales and marketing teams don’t always see eye to eye. In this post, OpenView Founder Scott Maxwell presents three clarifying points to smooth out the (working) relationship.#10. Building Role Play into Your Team’s Weekly RhythmWhile your reps might resist at first, regular role playing is one of the best ways to improve a sales team’s weaknesses, writes Devon McDonald.For more great sales management tips from the OpenView team and others around the industry, check out our Sales topic page.Brendan Cournoyer is an editor and Marketing Associate with OpenView Venture Partners. You can follow him on Twitter @BrenCournoyer and find more from the OpenView team @OpenViewVenture.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more