Planning for Social 20

first_imgNova: Similar to putting together a balanced financial portfolio, selecting products that align with your aims and means is key. Users have begun to figure out which modes of interaction and storytelling appeal to them most. That includes identifying preferences for how they’d like to interact with the institutional accounts they follow. Social 2.0 will hopefully be about audiences and publishers capitalizing on the due diligence and takeaways produced in phase one. With any luck, the anticipated refocus will also allow for the plethora of clever yet niche social platforms to increase in usage and prominence.FOLIO: What has become most important in New York Magazine’s social media strategy—follower volume or interaction?Nova: Follower numbers are important, but they are only one part of the equation we use to evaluate the strength of our program. We view traffic and engagement as coexisting primary goals, with follower growth closely behind. It’s also critical to make sure that we’re not just recreating the nymag.com reader experience on social. We want to enhance it, and offer exclusive content that serves, in part, to validate our fans’ commitment to following us on social.FOLIO: What’s next for your social strategy development?Nova: Over the past year, we’ve collaborated with our integrated marketing and ad sales teams to create several dynamic social media activations for our clients. We’ll maintain our focus on that area, as well as on conversion and driving more loyal site visitors via our social channels to cultivate brand ambassadors. Important too is that our writers and editors continue to make notable contributions to the social space.If you’re looking to better understand how your brands can thrive in a converged media landscape, register now for FOLIO: and min’s MediaNext event on October 28-30. Social media has become the key source of referral traffic for media companies and content creators are constantly leveraging their presence on various platforms to invigorate their brands and enhance their communities. Here, Adriana Nova, associate director of social media for New York Magazine, and noted speaker at FOLIO:’s MediaNext event, October 28 to 30 in New York, talks about her strategy for engaging and interacting with a changing social audience.FOLIO Magazine: How do you see social media engagement evolving?Adrianna Nova: I think we’ll see both audiences and publishers hone their instincts for and approaches to pairing the right content with the right platforms. The first wave of the social gold rush was about optics, i.e. to see and be seen on as many platforms as possible to make the point that you were present whether it made sense or not. By now, savvy users and companies have discerned that staking a claim is only part of the equation. If you’re not involved in the conversation in a way that is meaningful and relevant it needlessly saps energy and ROI. Loss leaders in social aren’t generally sustainable, since maintaining an effective social presence takes significant time and resources.FOLIO: Is the social audience changing the way it interacts with different kinds of content?last_img read more

Mahindra Suzuki Bajaj Auto Increase in March Sales

first_imgThe two-wheeler makers Mahindra, Suzuki and Bajaj Auto recorded growth in sales for the month of March, even as the car market in India continues to register decline in sales.For the month of March, the popular Indian two wheeler maker Bajaj Auto sold 3,04,330 as against the 3,01,231 in corresponding month last year, registering an increase of one percent. The companies like Yamaha Motors and Suzuki posted 29 and 19 percent growth in their sales respectively. Yamaha’s March sales zoomed to 46,052 units from 35,782 units last year March and Suzuki sold 30,594 units in March 2014 as against the 25,717 units in March 2013.Other two wheeler maker who recorded growth in sales for the month of March is Mahindra. The company registered 152 percent growth in March, selling 19,591 units. “We have received a good response from the market for all our products. The growing customer satisfaction has led to positive word-of-mouth in the market. Building on the existing goodwill in the market, we expect that the 4 products launched at the Auto Expo – Gixxer, Let’s, V Strom and Inazuma will also show good performance in the upcoming fiscal. We will continue to give the best to our customers,” Motoroids quoted Atul Gupta, Executive Vice President, SMIL.Meanwhile, for the fiscal 2014 (Fy 14), the auto market in the country ended on low note. The car makers in India posted a decline of 4.4 percent for 2013-14.The car manufacturers like Ford, Honda and Nissan are the few players in the domestic who witnessed growth in sales in the last month. While Honda posted highest ever monthly sales in March 2014, recording 83.4 percent increase in its domestic sales at 18,426 units. Japanese car maker Nissan recorded over three fold increase in its sales (Edited by Anu James)last_img read more

Physician says Quader to be shifted to cabin next week

first_imgRoad transport and bridges minister Obaidul Quader. File PhotoRoad, transport and bridges minister Obaidul Qauder is now doing well after open heart surgery at Mount Elizabeth Hospital in Singapore and expected to be shifted to a cabin next week, physician Abu Nasar Rizvi said on Thursday, reports UNB.”He’s now at ICU (Intensive Care Unit). Physicians hope if the improvement continues, he’ll be shifted to a cabin in the middle of next week,” he quoted a member of the medical board as saying.Abu Nasar Rizvi is a physician of Bangabandhu Sheikh Mujib Medical University (BSMMU).Obaidul Quader, also general secretary of Bangladesh Awami League (AL), underwent a successful bypass surgery at the hospital on Wednesday.Quader was admitted to BSMMU on 3 March following breathing complications and tests revealed three blockages in his coronary arteries.He was flown to Singapore the next day for treatment at the Mount Elizabeth Hospital.last_img read more

What Does Space Smell Like Astronaut Scott Kelly Reflects On His Year

first_img To embed this piece of audio in your site, please use this code: In March of 2016, astronaut Scott Kelly returned home to earth after spending nearly a full year aboard the International Space Station. He was participating in an experiment studying the long-term effects of living in space on the human body.Now, Kelly has written a book about his time in space called Endurance. He’ll talk about his book and his experiences at an event for Brazos Bookstore at The Ballroom at Bayou Place downtown on Saturday night (Oct. 21).Ahead of that appearance, Houston Matters producer Joshua Zinn caught up with Kelly and asked him what he missed the most about life on earth — and to explain how space smells. That’s right — space apparently has a smell.– / 5 00:00 /14:50 X Listencenter_img nasa.govJust before the 15th anniversary of continuous human presence on the International Space Station on Nov. 2, 2015, U.S. astronaut and commander of the Expedition 45 crew, Scott Kelly, poses next to a portal looking down on the earth. Sharelast_img read more

Scientists make holograms of atoms using electrons

first_img The scientists, Ymkje Huismans from the FOM-Institute AMOLF in Amsterdam, The Netherlands, and an international research team have published their study in a recent issue of Science Express.“What we have experimentally demonstrated is that it is possible to make holograms by taking an electron out of a molecule and, using a laser field, redirect the electron toward the molecule,” coauthor Marc Vrakking, of the FOM-Institute AMOLF and the Max Born Institute in Berlin, told PhysOrg.com.In their experiments, the scientists beamed an intense infrared laser light at an atom or molecule, which resulted in the atom or molecule becoming ionized and releasing an electron. The laser field causes the liberated electron to oscillate away from and toward the ion. Sometimes, an electron and ion collide, releasing a very short burst of radiation. Because the electron motion is fully coherent, meaning it always has the same phase, the scientists realized that they could apply holographic techniques to record information about the ion and electron. The key to holographic electron imaging is to observe the interference between a reference wave (which is emitted by the electron and doesn’t interact with the ion) and a signal wave (which scatters off the ion and encodes its structure). When the reference wave and signal wave interfere on a detector, the encoded information about the electron and ion is stored and can be viewed in the future. As the scientists explained, the result is a hologram of an atom produced by its own electrons.The researchers also developed theoretical models to simulate their measurements, confirming that the hologram had stored spatial and temporal information about the electrons and ions. By using the holographic structures to develop a new kind of ultra-fast photoelectron spectroscopy, researchers could be able to directly measure electron and ion movements on the attosecond timescale. This ability would be useful for understanding chemical reactions at the most basic level, particularly in molecules that cannot be easily studied by other methods. Scientists track electrons in molecules (PhysOrg.com) — While holography is often associated with artistic 3D images, it can also be used for many other purposes. In a new study, scientists have created holograms of atoms using laser-driven electron motion, which could lead to a new type of ultra-fast photoelectron spectroscopy. In the future, this type of holography could enable scientists to study the structures of molecules in a more direct way than before. This velocity map image shows the velocity distribution of ionized electrons, which are used to create a hologram of a Xenon atom. Image credit: Y. Huismans, et al. ©2010 Science. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Copyright 2010 PhysOrg.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of PhysOrg.com. Citation: Scientists make holograms of atoms using electrons (2011, January 6) retrieved 18 August 2019 from https://phys.org/news/2011-01-scientists-holograms-atoms-electrons.html Explore further More information: Y. Huismans, et al. “Time-Resolved Holography with Photoelectrons.” Science Express. 16 December 2010. DOI:10.1126/science.1198450last_img read more

Ramapada Chowdhury breathes his last at 95

first_imgKolkata: Acclaimed Bengali writer Ramapada Chowdhury, whose story Abhimanyu was made into a Hindi movie Ek doctor ki maut, died at a city hospital on Sunday, his family said. He was 95 and has left behind his wife and two daughters.He was admitted to the hospital on July 21 with old age ailments including lung problem. He died of cardiac arrest at 6:30 pm, a spokesman of the hospital said.Abhimanyu was based on the life and work of Dr. Subhas Mukhopadhyay who created India’s first and the world’s second test-tube baby in 1978. Director Tapan Sinha turned the story into a award winning Hindi film Ek doctor ki maut in 1990. Mrinal Sen’s Hindi film Ek din achanak (1989) was also based on Chowdhury’s story Beej. Also Read – Rain batters Kolkata, cripples normal lifeChowdhury had penned famous literary works such as Pratham Prahar (1954), Banpalashir padabali (1960), Ekhoni (1969), Kharij, Bari badle jay (1988), Abhimanyu (1982). He was conferred the Sahitya Academy award for Bari badle jay in 1988.Born on December 28, 1922 at Kharagpur, Chowdhury’s most active years were between 1950s and ’80s. His last book, Harano Khata was published in 2015.Many of his works had also been made into critically acclaimed Bengali films. He was also the recipient ofRabindra Puraskar, Ananda Puraskar and Rabindranath Tagore Memorial International Prize.last_img read more